The company, a leader in sports data with more than 20 years of experience, will travel to Brazil to be part of the most important global iGaming event.

Ernesto Cambursano and Carlos Gomiero will participate in the 2024 edition of BiS SiGMA Americas that will take place at the Transamérica Expo Center in São Paulo, from April 23 to 25.

The BIS SiGMA Americas 2024 Conference represents an excellent opportunity to connect with the main suppliers, operators and affiliates in Latin America. For this reason, DataFactory will take the opportunity to showcase its products and services.

In addition, Ernesto Cambursano and Carlos Gomiero will present the new business model based on  Branded Content or content with brand presence, designed by DataFactory for betting operators, which is already having a great impact among several operators that have put it into practice.

DataFactory acts as an intermediary and facilitates betting operators to deliver DataFactory products to the media in exchange for them carrying the bookmaker's brand, in what is known as Branded Content. 

In this way, the betting operators are the ones who make the commercial agreement with DataFactory and then deliver different sports statistics modules such as the agendas and the data center to the media.

Through this strategy, the media acquires DataFactory content at no direct cost to offer it to its audiences, in exchange for adding the operator's brand presence to the widget.

This approach benefits both parties, since the media obtains quality content without incurring direct costs, while online betting houses manage to capture the attention of the audiences of these media through brand presence. 

Those interested in scheduling interviews with them can contact sales@datafactory.la.