Rodrigo Domingorena, CMO of DataFactory, tells in this note the challenges that the company has set itself to continue growing in the online sports betting market.

DataFactory is today a benchmark in the world of sports data.
He has been working on collecting and generating data in different formats for more than 20 years.

A few years ago he entered the world of betting and this business has had a strong increase in the region. To continue with the upward curve, the company has several projects in the pipeline related to this industry.

Rodrigo Domingorena, CMO of DataFactory, reviews some of them in this note.

They are working on products and services related to betting and online betting for salons. These are solutions for physical rooms, such as on-screen statistics, that promote online betting and the referral of bettors from other indoor games to the online and sports world.

There is also the project of a Bot specialized in sports data and with Artificial Intelligence behind it, with which bettors will be able to talk and express their doubts before placing the bet.

Additionally, Domingorena announced his new partner, CiviNext, which allows them to provide a Blog solution with a robust CMS behind it fully integrated with DataFactory's statistics and notes products. This makes it easier to put said Blog online with sports data, a fundamental pillar in an online brand positioning strategy for any sports betting operator.

And finally he mentions that by 2024 they are very focused on developing the betting market in Brazil, A clear example of this is the work being done on the successful and proven algorithmic journalistic notes product, which will be available in Portuguese for the Brazilian market during the first half of 2024.

All in all, Rodrigo Domingorena predicts a great year for the betting market in the region and hopes that DataFactory will continue to be chosen as a fundamental ally to offer the best information to content marketing areas.