Rodrigo Domingorena, CMO of DataFactory, arrives in Brazilian territory from January 15 to 19 to visit clients and those interested in the products offered by the company.

Looking ahead to 2024, in which three very important events will be held such as the Copa América, the Euro Cup and the Pan American Games, Domingorena, CMO and head of the marketing, commercial and account teams, will travel to Brazil to continue strengthening ties commercials with Betting operators, offering solutions for statistical widgets, notes and Data Intelligence reports.

The company with more than 20 years of experience in the sports data market, has a local team of 30 collaborators in 20 states in the North, Northeast, Center-West, Southeast and South of Brazil in that country. 

Always assuming the role of ally of its clients' Marketing and Communication departments, DataFactory offers operators solutions so that they can improve brand positioning on Google, increase traffic on blogs, increase engagement on social networks, to derive traffic to their betting platforms.

The key to meeting these objectives is to have a large amount of classified, segmented and quality information that not only attracts new users, but also achieves their permanence and retention through a complete entertainment experience.

DataFactory offers this information in different formats.

One of them are statistical modules containing player and team information.

Among the wide variety of modules, the agenda stands out, which is located on the home page of the betting operator blogs and which not only displays the events closest in time, but also has the added value of being able to include Right there are the odds and a call to action button to go straight to betting. In this way, the user's journey is simplified from the moment of knowing the date and time of the events, the odds of each one and being able to reach the page to bet in a single click.

Another of the products that is already marketed in Portuguese and is one of the most requested are the reports of data intelligence, which are reports with data of interest that arise from the application of data mining and contextualized research techniques.

The novelty is the work that has been done on the successful and proven product of algorithmic journalistic notes, which will be available in Portuguese for the Brazilian market during the first half of 2024.

Both these Data intelligence reports, as well as the statistical Modules and notes, are the fundamental source of information to resolve the needs of generating and publishing content that is provided to users in order to drive traffic to the different digital communication channels such as the website, blog, social networks and newsletters.

It is for all this that DataFactory seeks to continue positioning itself as a strategic ally of sports betting operators in that country, providing innovative solutions that solve specific needs and help enhance and grow their businesses.