Online betting is in full expansion in Latin America. Day by day new bookmakers enter the market and deploy their strategies to capture audiences. And it is then that the level of competition to attract users increases, and the online bid becomes extreme.
There are multiple strategies and tools that digital marketing makes available to this industry, but not all of them are always known. It is known that carrying out digital advertising guidelines on online betting is almost impossible on platforms such as Facebook Ads and Google Ads. And it is then when the Marketing areas must deploy their alternative ideas.
One of the techniques that can help the most in this sense to position the business to appear in the first places of the search engines and attract users is to have an excellent SEO work plan in the hands of a specialist. And, within this SEO strategy, Content Marketing is a "must" that cannot be dispensed with
As explained by Pablo Casuriaga (https://www.linkedin.com/in/pablocasuriaga/), SEO expert and recognized professional in the online betting industry, "having a wealth of immediate content such as notes on the previous and Live coverage of sporting events, in addition to providing value to the user by helping them with objective data to define their bet, is essential for search engines like Google to understand that we are providing valuable and quality information, as well as generating fresh and dynamic content for the large number of events that take place weekly, which leads to Google positioning us better in the search results. It is not something that happens from one day to the next, but the sooner we start we give signals to the search engine that we are providing dynamic and quality content”.
Thus, online betting houses are faced with the challenge and the need to generate content about hundreds of daily sporting events, with previous notes that provide valuable data on statistics of those events and thus help their clients define their bets. In other words, the content fulfills a double function, in principle helping to position the brand online and attracting potential customers, and once the user is on the site, providing valuable data for them to place their bets.
In this sense, and due to the large volume of necessary content and the thousands of data that are produced in a sporting event such as a football match, AI (Artificial Intelligence) is already used for the automated generation of this content. , which are also customized for each client, whether they are the media or online betting houses.
In Latin America for 20 years DataFactory (www.datafactory.la) produces, processes and analyzes sports statistics for more than 150 clients throughout the region. This data is provided through widgets, which are small independent data modules, such as the goal, player, yellow and red card module or the heat map, among more than 150 available widgets. But the great novelty is that for some years DataFactory, applying the Data Storytelling technique, has provided an automated football notes product, covering more than 100 leagues around the world, more than 18.000 matches per year and reaching production in about 2022. of 2.000.000 notes on the preview of the matches, the live coverage and the post-match note.
For his part, Rodrigo Domingorena, Customer Success Manager of DataFactory (www.datafactory.la), assures that the added value of the automated notes product for his clients is much higher than its cost, since the product provides quality content, differentiated for each client and in a volume that would be necessary to think of a newsroom of more than 50 people to be able to achieve it.
How does it contribute to SEO positioning?
The great objective of any website, regardless of whether it is a means of communication or an online betting house, is to achieve the best possible positioning in search engines, to achieve greater traffic that helps to achieve its commercial objectives. It is that search engine optimization (SEO) is something complex that requires specific knowledge and permanent work to stay well ranked. It is in this sense that the automated contents of DataFactory are designed to obtain the best results within an SEO strategy, contributing in a general way with volume of contents and in particular with each note and what it contains. Its content focuses on data related to soccer matches, encompassing pre-match data, live coverage data, and post-match data.
It is for all of the above that if your online bookmaker website has not yet applied a professional SEO and Content Marketing strategy, you are giving your competitors a great advantage.
For commercial contacts or to obtain a demo of DataFactory products, send an email to sales@datafactory.la or complete the contact form at www.datafactory.la
