The company, a leader in sports data, offers its clients an innovative idea that helps boost the business of sports betting operators through the media.

DataFactory is a company that has been working and researching the sports information market for more than 20 years. This is why year after year it updates its products and develops new ones to continue being the best option as a data provider.

The company stands out for positioning itself as a strategic ally of your clients, collaborating closely to find solutions that drive their businesses. In line with this philosophy and in response to the growing demand from online sports betting operators for visibility and reach of their businesses to different audiences, DataFactory has introduced an innovative business model based on the Branded Content or content with brand presence. 

Uniting clients from two of its main industries such as media and sports betting operators is that DataFactory acts as an intermediary between the two and makes it easier for betting operators to deliver DataFactory products to the media in exchange for them carrying the bookmaker's brand, which is known as Branded Content. 

In this way, the betting operators are the ones who make the commercial agreement with DataFactory to then deliver to the different media. sports statistics modules such as agendas, position tables, scorer tables, or even the algorithmic notes before, live and after a football match, among many others. 

Through this strategy, the media acquires DataFactory content at no direct cost to provide to its audiences, in exchange for adding the operator's brand presence to the widget.

This approach benefits both parties, since the media obtains quality content without incurring direct costs, while online betting houses manage to capture the attention of the audiences of these media through brand presence. 

In this regard, Pablo Gonzalez, Growth Manager of DataFactory, said that “The proposal is having excellent reception among different sports betting operators and media in several countries where this business model is already being offered, such as Colombia, Ecuador, Mexico, Peru and Argentina”. 

But this is not all, since DataFactory also helps the medium and the operator in the generation of multiple parallel businesses such as the creation of personalized journalistic articles for a better brand presence and greater referral to their gaming and/or betting platforms. .